Absolut ANDY WARHOL Vodka Limited Edition 40% Vol. 1l

Andy Warhol Absolut Vodka pays homage to the first commission artwork that Absolut collaborated on in 1985

Absolut is paying homage to the artist that helped bring the vodka and its iconic bottle to be one of the most recognisable bottles in the drinks trade. His original art piece influenced the limited edition bottle and can be seen in the labelling.

The initiative is being supported by two different concepts, including an online art exchange.

As part of the launch of the Andy Warhol bottle, Pernod Ricard, the owner of the Absolut brand, has also set up the The Andy Warhol Art Exchange by Absolut.

On October 1, 2014, users can submit a piece of digital art or create one online and will then get one in return from another participant somewhere in the world.  Absolut aims to become the world's largest online art exchange.

Absolut has gone on to partner with amazing and influential artists that have been particularly big in the UK including Keith Haring, David Levinthal, Kenny Scharf, Ralph Steadman, Pierre et Gilles and Douglas Gordon.  

In 1985 Andy Warhol was the first artist commissioned to paint a portrait of the Absolut Vodka bottle in what would become one of the most successful advertising campaigns of the twentieth century.  

This is the original piece of art the Andy Warhol was commissioned to paint in 1985. Warhol became one of the most influential pop-artists of his time

Not only was the Andy Warhol piece of art successful from an advertisement perspective, it also was the beginning of Absolut forging close links to the art world. Today Absolut Vodka still collaborates with up and coming artists.