Jim Beam LINEAGE 15 Years Old Limited Batch Release 55,5% Vol. 0,7l in Wooden box

Aged in charred white oak barrels in Warehouse K since 2004, the bourbon is 15 years old and has the same mouthfeel for which Jim Beam is recognised. With a proof of 55.5% the whiskey has notes of spice, vanilla and caramel, ensuring it is perfectly balanced and has a smooth, warm finish. The bespoke bottle also features the iconic Jim Beam seal.

Fred Noe said: “Lineage represents a significant moment in the history of Jim Beam. Not only is it a collaboration between the seventh and eighth generation of distillers in our family, but it’s a blend of the past, the present and the future.

“Having spent a lot of time exploring travel retail outlets in my time, it was important to me to offer something special to travellers – especially during these trying times. Launching a product exclusively to travel retail is not something we often do, so we are excited to bring such a unique expression to our friends in airports across the world.”

Freddie Noe added: “I really enjoy breaking the rules and creating new and exciting expressions, so it was an honor to create this unique whiskey with my dad – one that’s different from anything out there in the bourbon world.”

Jim Beam Lineage comes to the GTR (Global Trailer Retail) market as the American whiskey category continues to grow and aims to appeal to dedicated bourbon fans, as well as discerning sippers looking to try something new. The packaging for the premium liquid is designed to make it perfect for gifting.

Manuel Gonzales, Brand Marketing Director at Beam Suntory Global Travel Retail, said: “This is a champion collaboration between Fred and Freddie Noe, which we’re incredibly excited to announce as a global travel retail exclusive. The undeniable chemistry between the father and son duo, paired with the rich history of Jim Beam, has led to the creation of a truly exquisite whiskey. We look forward to releasing new batches of Lineage in the coming years, as part of our future plans for the expansion and premiumisation of our portfolio.”